Style Concepts a division of PRIME CANADA Inc. in alliance with ZAKI DESIGN GROUP was established with a global vision motivated by the urge to excel in the fashion industry. Manufacturing specialized uniforms for the hospitality industry has helped the company to make significant inroads in the uniform market. Our regional production units can accommodate local and international requirements where we are equipped with latest facilities offering matchless technological advantages. Style Concepts is a rapidly growing company in the Middle East where it is gaining momentum due to its advanced design technology and innovative production techniques.

Style Concepts is backed with 30 years of experience in the fashion industry and has been driven by innovation and has embraced changes in business, be it the evolution of style development in fabric technology or evolving into a design house. In a constantly changing world, Style Concepts via fashion forward trends and an attention to detail is a major player in the uniform market on a global level.

In recent times Style Concepts has grown to be a market leader setting its bench mark by working with one of the biggest fashion houses in the world ARMANI Collezione to develop a uniform collection for the first ever ARMANI hotel in the world , it was also involved in creating a corporate uniform look for MARRIOTT India/South East Asia and locally for CENTRO a division for ROTANA HOTELS and has assisted numerous clients to develop unique identities that reflects the corporate directions of the entity.

Style Concepts over the years has been instrumental in opening several hotels around the region and internationally and prides itself as a specialist on pre opening projects as it has one of the largest local manufacturing facilities which cater to ISO standard requirements and has created logistical support bases in Abu Dhabi, Dubai, Doha, Bahrain, Oman and KSA.